The Wisdom of crowds: Why Perth start-up Demand.film turned to crowdfunding for the airbnb of cinemas.

Crowdsourcing cinema startup Demand.film has launched its equity crowdfunding campaign, in a bid to raise at least $150,000 to further expand its global reach.

Founded in 2016 by David Doepel, Andrew Hazelton and Barbara Connell, the Perth-based startup has launched its Birchal campaign, with a minimum investment target of $150,000 and a maximum of $400,000.

The raise gives the startup a pre-valuation of about $8.9 million.

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